When touched on the subject underground and mainstream many discussions and controversies are generated, but why this happens? Well, what is known is that the word underground has emerged in the 1960s with the counterculture, the intellectual movement, libertarian and artistic events put into question the values, principles and behaviors central to Western culture, such as technocracy, rationalization, and abusive practices inhuman capitalism etc.. The word in its literal sense means underground, underground or underworld. In a figurative sense the term or the term refers to a marginal culture, regardless of official recognition, state and mass, since it had links with popular culture massified rooted in banality, the limited content, producing canned and sold in creation of artistic stamp pimp and manipulated by the mainstream media. In centuries past countercultural movements existed (not that nomenclature) antagonistic to the existing systems of each season, but as I said, the sense of the word in this underground world of design option was only used in the mid-twentieth century in order to settle in vocabulary of the alternative groups in the socio-cultural current.

In the underground is what is not mainstream. Are the designs, concepts, opinions and ideas that would never be launched, supported, funded or sponsored by the mass media, since the underground culture in its essence is "charged" as a subversive, visceral, acid criticism, originality, production of organic , oppositions, dominant ideologies opposed to imperialism among other points. Thus it creates a barrier in the entrance of the arts and philosophies of cultural production in the underground world mainstream, because who controls and relays all (dominant) in the popular sphere has no interest in awakening the critical sense of the subject and not make them think because the purpose of mega capitalist entrepreneurs is to keep people under the influence and control, thus dictate fashion, tastes, trends, attitudes, social behavior to the point of shaping personalities across the media power. The result of all this is consumerism and hype that the mainstream subjects to join the masses blindly, creating generations and generations of idiots who graze sold every day of their miserable lives craps audiovisual offered by pop culture or popular .
The mainstream opposition would be underground, ie the opposite of him. It is the medium where the family is that the masses, what is common or usual, which has ties and trade as its main point is what is available to the public, is the pop world, it is commonplace, is the artificiality of mechanization and socio-cultural segments. In this field of illusions is easy to detect the cheap copy of the copy, the lack of originality, artistic banality and futility (if one can call it art), the personalities and styles of boutique fashion designers, what is fleeting, alienation Fitted in a mess due to the failure of the intellect and the center of everything that exists there, which is money. The word in Portuguese means mainstream mainstream (Main = Main. = Stream flow, current), so clear your job to appoint the Pop World ". But will be considered by the "mainstream" in the mainstream provides quality, the best, the questioning of life and the world and leaves us at the mercy of the socio-cultural human garbage? That I will not answer for being too complicated to answer (haha).

Even with the mass media in manipulating and selecting the "fish" that you agree to the socio-cultural and artistic, the underground has always been alive and resisted this exclusion from them, as the ideal alternative crops are strong and mostly true. In this context appeared countless independent productions, so that today there are several publishers, websites, blogs, stamps, magazines, zines, record labels, cultural centers, places, houses of events and shows that they bring the concept of underground. But things are difficult, because many riders end up labeling it is underground to take advantage of the situation. How can anyone take advantage of a movement that no longer has as much structure and strength? They are wrong who think so! With the advent of internet the world has entered an era of home production quality will be low cost (not just music), making the recording industry comes into sharp decline, completely reconfiguring how to deal with the arts (mainly Music). Currently the best niches to find a band "cue ball" is in the underground, because he was so strong with the emergence of the Internet that many bands considered "major" if emancipated from renowned labels and started to launch independent work, as well as was much easier for beginners band released their first album. However it is in this cauldron of opportunity that has become the underground, where we find people who only use the underground label to benefit. Just you watch as it became common to see these bands NIPE MTV is saying that they came from underground or there, but totally inconsistent and in contradiction with the essence of the thing. Bands are seeking only the commercial and financial success, signing with the mainstream record companies who today drink at source "underground" since in this way is much easier to get to touch peaks and disseminate the work. The same procedure applies to stamps, bars, events and concerts using the formula "I am underground" to profit by promoting events with bands from the underground and the mainstream values of charging tickets, fleeing the proposal to make a scene free of moorings capitalists. Increasingly I notice in the underground scene a few show houses creating an elitism of its events, charge expensive, soon only attend the events who can and who can pay top is who has the money, thereby excluding the boys in the neighborhood or purchasing power lower . I can even sees a kind of mainstream underground, where some local bands play in "x" and others in "y" according to its "characteristic". To elite who now attends the underground to be cool (in their view), all this is just youthful adventures, tanning, drinking, drugs, entertainment, fun, sex and the like (these "items" are part of the sewed for some, but Not only that). They have no idea of what a scene creative, intellectual, who manages the conflict of questioning the society in order to improve it. These usurpers see things, the world, life and values the same as the old cliche society, the only difference is the environments they frequent and her looks more stylish and passengers. Hundreds of bands that come up often and only for the intention of making the damn commercial success and utilize the independent circuit or as a platform for underground stream "principal" of the music (mainstream), never feel and understand the meaning of fact that window of free expression called human underground because their heads and hearts do not inhabit this dimension, since they seek and sow the shallowness and desperation of the capitalist paradigm.

Despite being an outspoken critic of those who use bad faith as a tool of the underground trade rise and rise of ego and status, also can not understand the most radical, extremist and conservative underground. Usually they are people who prefer to develop their work and ideas in the most precarious possible saying it was the real underground, but one thing has to do with the other. As everyone knows the biggest difference between mainstream and underground is the structural issue of events, since one has more economic power to good use and misuse of equipment and locations for performing their activities, but there is always a price to pay for power have access to them and not have to explain why, as you already know có. By contrast we have the underground that usually do not have adequate resources to perform in a fully satisfying their events, but the difference is exactly there, even without a good structural base or above the needs of developing activities, events happen and reach their goals. I put this question in check as well as the mainstream is having access to the underground, the underground is also taking to the mainstream (in a very shy yet). Oops! As well, if you sell? Another dogma of 'cavemen underground "! what would be a sellout? Play in a better structure? Not at all! Many bands praised, exalted and even idolized by the same radical extremist and conservative play in underground large events around the world, however it never sold! How to explain this feat? There are proposals and proposals for playing in big events and festivals around the world, there are proposals and proposed to sign with record labels, bands and bands are everywhere and they are making choices. If you crave fame, success and money as a goal, even if doing so allow yourself to requests (charges) from record companies to make a sound "this or that" for more salable and accepted or write letters on pelvic movements, stupidity or maudlin of emos what kind of champagne that you take with your fur coat next to his Ferrari the choice is yours and yours alone, just her band have an opportunity or an invitation to flicker so much brightness. But if your purpose is otherwise, it uses the "no" answer to the demands of the music moguls, but to our joy and sanity in various countries and record labels will mean large, but what really carries with it the idea and spirit of the underground, supporting, producing, designing and respecting freedom of expression of the bands (not only in music but in other areas also found that support). The big problem is that in Brazil this larger movement in support of underground bands still rare and scarce, without mentioning that the Brazilian scene is one of the toughest and most conservative in that sense.

It does not take a vow of poverty or refusing to play in well-structured to be more integral to a builder or alternative scene, but there is much ideological prostitution and false at the scene, using the underground label to benefit themselves, their choices are going to say who or what you are. Have been claimed for a long time because there is no opportunity to showcase independent productions and alternatives in mass media, but this arises when we must seize it without blinking, as if the goal is to reach most people with ideas reflective of defense , libertarian, etc.. then we go to them! Nothing better than to enjoy the "apple of his eye" (television and radio) to expand their conceptions of life, art, philosophy lurking in the shadows of the underworld of the metropolis, yet always maintaining the essence and ideals.

The anonymity, the misanthropy or the idle productive in most cases creates things absurdly good and innovative, but when an idea is not implemented or exposed to the eyes of others than merely an idea without basis, without any life or value. Therefore we must use the "arms" of the dominant and counter-attack equivalent to television, radio and various means of mass communication are used to maintain control, why not use them to warn people about that? Obviously it is not so simple, but not impossible! The real current situation is that the underground is divided into "levels" that seem more mainstreams into the underground, as we also find a bit (traces) from underground into some segments of the mainstream, but all is not careful not to intoxicate with this insidious means. While there is no one willing to open the doors to true underground culture, we will continue to create our own ways and means of resistance and fuck the proposals and invitations from major producers capitalists who try to misrepresent the aims, ideas and the essence of the underground. Do not get me as an opportunist on call waiting for a pot of gold at the end of the rainbow, but we can no longer be enclosed by exchanging information only on our environment, but expand it, because many people yearn for this, but do not know how to get or achieve. The blindness that alienation and ignorance because the people do not show means to lift or seeking a "cure", so we use various control strategies to achieve the maximum possible minds. Create zines, newsletters, newspapers, art, flyers, graffiti, Graffiti, music and a wide cultural production subversive, alternative, warning or socio-political challenge to be displayed and exposed only to members of the same movement, it is the same as selling ice to Eskimos, because all (or most) there already hold this information and knowledge on the issues shown. With this, almost everything is valid to get as close as possible to a free society (really), criticism, questioning, self-managed and emancipated from the clutches of the ruling elite and manipulative.

That way I stay here with this issue as contentious and controversial, however it should be discussed and reviewed to improve it. My opinion is this, I know that many agree and many others disagree. This is life, the world, the differences, they should always exist (when not aimed at bad alien) to enter into "conflict" and generate a third which most often is the answer. I hope people become aware that you pay 100, 200, 300 short stories and sometimes even more to see a band or event gringo (not nationalism) in general, seems to be more acceptable and normal in the understanding of some (most) what help strengthen the local underground paying 10, 15, 20 bucks to grab our events and still feel absurd ... think about it until the next!

Detonado por: Márcio “Pigmeu”